At this point, Nike is doing the best one. Nike is constantly looking for spokesperson, and never stop. From Bohr Jackson to Michael? Jordan, Charles Barkley, Ken? Griffith, Nike has been famous athletes for their own brand spokesperson, these athletes were explained Nike 'justdoit' brand personality, captured a large number of young people. 4, the founder of the brand.
A company due to the continuous development of its founder's reputation gradually known, so the quality of the founder will become the brand's personality. Such as Ford, Bill? Gates, everyone in their own image to shape the brand, highlighting the brand personality. Many founders like Bill?
Gates, Liu Chuanzhi's image is widely known, which formed the brand personality to create the most useful source. Lenovo Liu Chuanzhi in the country is almost a household name, so his body some of the unique charm of the quality was passed to the Lenovo brand, thus forming a Lenovo brand personality.
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